Electricity 101

Gexa Energy vs TXU Energy: Pros and Cons

By
Gexa Energy
April 26, 2023
|
4
minutes read
By
Gexa Energy
Publication Date:
October 11, 2023
Last updated:
October 1, 2025

In Texas’ deregulated electricity market, two major players frequently come up in consumer comparisons: Gexa Energy and TXU Energy. While both are established providers offering a variety of plans, their features, pricing models, and overall customer experience differ in ways worth exploring.

This guide breaks down the key pros and cons of each company, with a focus on helping you make an informed decision based on value, control, and reliability, not just flashy promotions.

Gexa Energy vs. TXU Energy: Side-by-Side Comparison

Gexa Energy: Key Strengths

Smart Energy Management

Gexa prioritizes customer control and convenience through smart features like usage tracking, real-time alerts, and mobile app integration. Customers can take more control over their electricity usage and even earn bill credits on certain plans.

Straightforward, Transparent Pricing

Gexa emphasizes clear, easy-to-understand billing and strives to minimize unexpected charges by clearly communicating rates and fees up front. This focus on transparency can help customers better anticipate their monthly costs.

Flexible Plan Options

From month-to-month plans with no long-term commitment to fixed-rate plans that lock in pricing, Gexa offers a wide range of choices that fit different lifestyles, budgets, and home setups.

TXU Energy: Key Strengths

Promotional Offers

TXU frequently markets seasonal deals like free nights or weekends, which can be appealing to customers who shift usage to off-peak times. These can offer savings, but often for a limited period. Gexa offers many of the same benefits.  

Loyalty Rewards

Some plans come with annual cash-back incentives (e.g., 3% of your annual electricity spend), offering minor year-end perks for long-term customers.

Specialty Add-Ons

TXU also provides options tailored to solar users and other niche needs. However, these may come with added plan complexity or premium pricing.

Gexa Energy vs. TXU: What's the Better Long-Term Value?

While TXU appeals to some with its short-term promotions, Gexa consistently delivers long-term value through transparent pricing, modern tools, and plan flexibility. For customers who prefer clarity, control, and customization, Gexa may be the more dependable choice for your needs.

Important Considerations Before Choosing an Electricity Provider

When choosing a Texas electricity plan, it’s important to look beyond basic price comparisons. Here are key factors to consider when evaluating providers like TXU and Gexa Energy:

1. Review the Electricity Facts Label (EFL)

The EFL outlines the true cost of a plan, including the average electricity price per kWh at 500, 1,000, and 2,000 kWh usage levels. It also shows fixed fees, energy charges, credits, and TDU delivery charges, giving you a more accurate view of what you’ll pay.

2. Prioritize Transparent Pricing

Avoid surprises by choosing a provider that clearly communicates rates and fees. Gexa Energy is known for transparent pricing, helping customers avoid hidden charges and manage their monthly costs with confidence.

3. Match the Plan to Your Lifestyle

Electricity usage patterns vary by household. Consider your daily routine:

  • Home during the day? A flat-rate or fixed-rate plan may be best
  • Use power mostly at night or on weekends? A time-of-use plan, often called free electricity plans, could help save
  • Drive an EV? Look for plans that support overnight charging

Gexa offers a range of plans designed to fit different habits and preferences.

4. Choose the Right Contract Length

If you value flexibility, a month-to-month plan might be ideal. If you prefer stability, go with a 12-, 24-, or 36-month fixed-rate plan. Gexa gives you both options.

5. Balance Promotions with Practicality

Promos like “free nights and weekends” can sound attractive but may not match your usage. Focus on plans that offer consistent long-term value, not just temporary perks.

How to Switch from TXU to Gexa

If you’ve compared Gexa Energy vs. TXU Energy and prefer Gexa’s flexible plans and straightforward pricing, making the switch is easier than you might think:

  1. Start by checking your current TXU Energy agreement. Look for the contract end date and any early termination fees (ETFs). Knowing this will help you decide whether to switch immediately or schedule your Gexa start date to avoid fees. Most providers list these details in your online account or recent bill.
  2. Explore Gexa plans by entering your ZIP code here. From fixed-rate stability to flexible options and free electricity plans, you’ll find a plan designed to fit your lifestyle
  3. Once you’ve found the right plan, complete the quick online enrollment. You’ll be able to select your preferred start date and set up your account in just a few minutes.

Gexa will notify TXU of your switch automatically, ensuring a smooth transition with no service disruptions. Your home stays connected the entire time. No technician visits, equipment changes, or downtime required.

With an easy, transparent switching process and plans that fit your real energy needs, Gexa makes it easy to move away from TXU and toward better value and control.

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Gexa Energy purchases renewable energy credits (RECs) from renewable generation resources throughout North America to match 100% of the energy sold under your electric plan. The RECs Gexa purchases represent the renewable attributes of power generated from a variety of renewable energy sources, including, but not limited to, the sun, wind, geothermal, hydroelectric, wave or tidal energy, and biomass or biomass-based waste products, including landfill gas.